How Explainer Videos Boost Sales for B2B Products and Heavy Machinery Brands
- Motus
- Sep 12, 2024
- 4 min read
In high-consideration industries like B2B manufacturing, industrial equipment, and heavy machinery, trust and clarity are essential. But complex products can be hard to explain through text alone — especially when your audience spans engineers, procurement officers, and non-technical decision-makers.
That’s where explainer videos come in. These highly visual, often animated tools simplify the complicated, build brand authority, and drive real sales.
If your company works in B2B, industrial, or technical verticals, here's why explainer videos aren’t just a nice-to-have — they’re your secret sales weapon.
What Is an Explainer Video?
An explainer video is a short, highly focused video that describes your product, service, or process in a clear, engaging way. These are often animated or motion graphic-driven, but they can also include real footage, voiceover, and custom branding.
Common formats include:
2D or 3D animated videos
Screencast tutorials
Whiteboard animations
Live-action walkthroughs
Product demonstration videos
For companies with complex offerings — like industrial tech or heavy machinery — explainer videos bridge the gap between product specs and user understanding.
Why Explainer Videos Work So Well in B2B
B2B buyers are savvy, busy, and often skeptical. They’re making high-dollar, high-risk decisions that require internal buy-in. Here's how explainer videos help move them through the funnel:
✅ 1. Simplify Complex Information
Industrial and heavy machinery products often involve dense technical documentation. A well-crafted video distills those specs into something anyone can understand.
Example: Instead of reading a 12-page PDF, a 90-second animation can show how your hydraulic press increases output while reducing energy consumption.
✅ 2. Build Credibility and Trust
Buyers want proof. Visual storytelling combined with clear benefits helps establish your brand as a leader. Bonus points if you include data, results, or third-party testimonials within the video.
✅ 3. Speed Up the Sales Cycle
Explainer videos shorten time-to-understanding, reducing the need for multiple calls, decks, or demos. Your sales team can use them as leave-behinds or as part of outbound cadences.
✅ 4. Boost SEO and Site Engagement
Hosting explainer videos on your site can increase time on page and reduce bounce rates. Optimizing your video with keywords like “high-efficiency industrial compressor” or “custom B2B manufacturing solutions” helps drive organic traffic.
✅ 5. Make Sales Reps More Effective
Arm your team with consistent, polished messaging. Explainer videos are perfect for pitch decks, trade show booths, and one-on-one demos.
Best Types of Explainer Videos for Industrial & B2B Brands
▶ Product Demo Video
Showcase how your product works in the real world — especially useful for heavy machinery or specialized tools.
▶ Technical Explainer Animation
Use 3D rendering or CAD-based animation to walk through internal components, pressure systems, or mechanical processes.
▶ Service Overview Video
Quickly explain your service model, such as maintenance schedules or on-site training.
▶ Customer Testimonial or Case Study
Let existing clients explain how your product solved a real business problem. Layer this into the explainer to build trust.
▶ Process Walkthrough
For B2B services, showing your workflow (from onboarding to delivery) helps reduce buyer hesitation.
How Explainer Videos Drive Sales
Let’s say your company sells automated robotic arms for industrial manufacturing:
You create a 90-second animated video that shows:
A side-by-side comparison of human vs. automated output
A breakdown of the ROI over 12 months
How easy the unit is to install and operate
You include this in email campaigns, landing pages, and trade show screens
Result:
More educated leads
Less friction in early sales calls
Faster sign-offs from decision-makers
Now replicate that across multiple SKUs or service offerings — the ROI multiplies.
Long-Tail Keywords to Include in Your Strategy
When writing titles, descriptions, and meta content, think beyond basic phrases like “video production.” Here are examples specific to this space:
Affordable explainer video company for B2B brands
Industrial product demo video services
Heavy machinery animation video production
Custom explainer video agency in Nashville TN
Technical video production for complex products
High-quality corporate video production for manufacturers
Working with a full-service video production company that understands your space ensures you’re not just getting a pretty video — you’re getting a strategic asset.
What to Look For in a Video Production Partner
To get the most value, partner with a video agency that specializes in:
Motion graphics and technical animation
Scriptwriting for technical content
Voiceover talent suited for industrial tone
On-location filming with safety awareness
Deep understanding of B2B sales cycles
Also, ask to see previous work with corporate brands, heavy machinery, or industrial products.
Why Brands Trust Motus Studio
At Motus Studio, we specialize in helping technical and industrial brands bring their stories to life. Whether you're launching a new piece of machinery, training employees, or selling a complex service to a B2B audience, we create explainer videos that get results.
We handle every step in-house:
Scriptwriting that simplifies complex topics
Animation and motion graphics with precision
On-site production for machinery demos
Post-production including color grading and audio mixing
Located in Nashville, TN, we work with companies nationwide — delivering cinematic quality with real business outcomes.
Let’s Bring Your B2B Product to Life
If you’re ready to increase conversions, educate your audience, and scale your marketing with high-impact video content, we’re here to help.
🎥 Let’s create a custom explainer video that works as hard as your product does. Reach out today for a free consultation.
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