CASE STUDY

Many people begin—and end—their trip to Nashville under the neon lights of Lower Broadway.

But just a few blocks away, the pace shifts.

Historic streets. Quiet corners. Neighborhoods where chefs are building something deeply personal—and incredibly special.

'Pull Up a Chair' is a video series created with StyleBlueprint and Visit Music City to introduce visitors—especially women planning their trip—to a side of Nashville they might not otherwise find. One neighborhood, one chef, one table at a time.

The Opportunity

Visitors love Nashville. They just don’t always know where else to go.

For many travelers, the city experience stops downtown. The challenge wasn’t a lack of interest—it was familiarity.

Neighborhoods just outside the core felt unknown, even though they’re home to some of the city’s most compelling food, culture, and community.

Episode 1: Chef Vivek Surti, Tailor

COMING SOON!

The Approach

Slow the pace. Pull up a chair. Let the city speak for itself. 'Pull Up a Chair' invites viewers into kitchens and conversations—where chefs share special dishes, stories rooted in memory, and why their corner of Nashville feels like home.

Each episode blends:

Neighborhood texture and rhythm
Intimate, chef-led storytelling
Food as a gateway to culture and connection

The result is a tone that feels less like a recommendation—and more like an invitation.

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the Solution

A more personal way to experience Nashville. The series reframes how visitors see the city:

Neighborhoods feel familiar before they’re ever visited
Restaurants feel welcoming, not intimidating
Chefs become guides to both food and place

By grounding each episode in real conversations and lived experiences,

'Pull Up a Chair' helps viewers imagine themselves there—sitting down, exploring more, and staying a little longer.

Episode 2: Chef Josh Habinger, Bastion

COMING SOON!

Motus Studio led the strategy and production of 'Pull Up a Chair' with an audience-first approach—crafting intimate conversations and natural, thoughtful pacing that invites viewers to explore

Nashville’s neighborhoods beyond the usual stops.